← Back to BetterChessEarn 30% for life on every player you refer
BetterChess is $19.99/month or $129/year. You earn 30% of every payment a referred subscriber makes — recurring, for as long as they stay. That's $38.70/year on an annual referral; a monthly subscriber pays you about $6 every month they stay — roughly $72 over a year, and it keeps going. No cap on how long it lasts or how many you refer.
The short version. Sign up free at the partner portal, get a personal affiliate link and share it. When someone subscribes through your link, you earn 30% of every payment they make, for as long as they stay subscribed. Tracking is automatic, payouts are handled monthly by Lemon Squeezy, and there's no cap.
Who this is for
BetterChess is an AI chess coach for improving club players — roughly the 1100–1800 range. If your audience plays chess and wants to get better, the fit is natural:
- Chess YouTubers and streamers. Your viewers are exactly the players BetterChess is built for — people who keep blundering in games they should win. A link in the description or a quick mention converts well because the free entry point asks nothing of them.
- Chess coaches. BetterChess complements lessons rather than replacing them: students practice with the AI coach between sessions, and you spend lesson time on the things only a human can teach. Recommending it earns you a commission on something that genuinely makes your students improve faster.
- Newsletter writers. A tool recommendation with a free, no-sign-up way to try it is the easiest kind of link to include.
- Club and Discord communities. Pin your link once; everyone who subscribes through it counts toward your commissions.
How it works
- Sign up at the affiliate portal — it's free and takes a couple of minutes.
- Get your link. You'll receive a personal affiliate link that works on any page of the site — not just the homepage. That matters: linking straight to the free roast or a famous-game page converts better than a generic homepage link, and your attribution carries through either way.
- Share it. Commissions are tracked automatically by Lemon Squeezy. Payouts are handled monthly through your affiliate dashboard.
Frequently asked
When do I get paid?
Payouts are handled by Lemon Squeezy on a monthly schedule once your balance clears the platform minimum. You can see every click, referral and payout in your affiliate dashboard.
How long does the commission last?
You earn 30% of every payment a referred customer makes, for as long as they stay subscribed — recurring, with no cap. On the annual plan ($129) that's $38.70 each year; on the monthly plan ($19.99) it's about $6 every month they remain a member.
Is there a cap on earnings?
No. There's no limit on how many players you can refer or how much you can earn.
How does attribution work?
Tracking is handled by Lemon Squeezy's Affiliate Hub. Anyone who arrives through your tracked link and later subscribes is attributed to you automatically — no codes to redeem, nothing to reconcile manually.
I'm a chess coach — can I use this with my students?
Yes. Many coaches recommend BetterChess as structured practice between lessons: the student plays coached games during the week, you review the bigger picture in your sessions. Your affiliate link works the same way for students as for any other audience.
Do I need to tell my audience it's an affiliate link?
Yes. The FTC (and equivalent rules elsewhere) require you to disclose that you earn a commission when someone subscribes through your link. A simple "this is an affiliate link" near the link is enough — and your audience will trust you more for it.